Search Engine Optimization (SEO) is the process of enhancing a website's visibility on search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic by optimizing various elements of a website.
Key components include keyword research, where specific terms that potential visitors use are identified, and on-page optimization, which involves refining content, meta tags, and URLs to align with those keywords.
Additionally, off-page SEO focuses on building backlinks from other reputable websites to increase domain authority. Technical SEO ensures a website is accessible and indexable by search engines through optimized site speed, mobile-friendliness, and a clear site structure. A well-executed SEO strategy can improve rankings, drive more traffic, and increase overall online visibility.